Graphic Design & Affordable Website Design

WHY FRAMEWORK?

Your brand is your organization’s framework. Let’s build yours.

Your organization is like a house. Your brand is the framework, the structure.

Framework: A skeletal structure designed to support or enclose something; a basic structure underlying a system, concept, or text.

There is some confusion about what a brand is. Your organization’s brand is more than just your logo. It’s who you are, it’s what you do, it’s how you do it. It’s the whole experience you provide to your clients. That’s why it’s your framework. If you don’t have that underlying structure clearly defined, everything else about your organization will be unstable. You won’t have a clear direction of why you do what you do.

Your logo is the visual representation of your brand. It’s like whatever material your house is made out of (brick, vinyl siding, etc.).

Your website is like your front door. It’s one of the most prominent things people see when they look at your house. It’s the means they use to enter your house. When they get to your front door, you want to make sure they know all they need to know to walk right in.

If your website is your front door, then marketing is the walkway that leads people to your front door. Whether that’s print pieces (business cards, brochures) or digital means (SEO, Google ads, social media, etc), the goal is to get people to your front door and then ultimately, into the house.

So it all starts with the framework of your brand. Whether your business is just starting out or you’ve been around for decades, you need to be able to effectively communicate what your brand stands for and what sets it apart in order to attract the clients you want to serve. And in this digital world we live in, you need to do that through visually appealing, professional, and functional design and marketing.

We decided to work with Lindsey for our website and logo design because her work is clean and professional. Her price was very competitive as well. I found her incredibly helpful and easy to work with. We are so pleased with our new website and logo!

Barbra Kavanaugh

Director, Interim Executive Network, Washington DC

WHY SHOULD YOU WORK WITH FRAMEWORK?

Writing, graphic design, web design, and marketing to help your organization make an impact

You’re a small business owner or nonprofit leader, and you’re passionate about making an impact. That’s why you do what you do. And because of that, you’re busy. All the time. I get it. I spent over 5 years working for a nonprofit, and it always felt like there were never enough hours in the day to even scratch the surface of all I needed to get done. And now as a small business owner myself, I feel the same way!

So in the midst of all the busy, communications and marketing become some of the easiest items to push to the bottom of that mile-long to-do list of yours. However, writing, design, and marketing that are ineffective (outdated, unprofessional, confusing, or maybe even nonexistent) are keeping you from reaching your target clients. And if you keep putting these things off, you won’t be able to make the impact you want to make because you won’t be reaching the people that need your services.

In this digital world we live in, some of the most effective ways to reach your target clients are through a professional, functional website and other print and digital marketing pieces. And while a picture is worth a thousand words, these things don’t mean much if they don’t also contain engaging, well-written content that clearly communicates your brand and what sets you apart.

Maybe these things feel daunting, and you don’t even know where to start. I can help. I have over 8 years of communications, marketing, and web and graphic design experience, primarily with small businesses and nonprofits. I know you’re busy trying to make an impact. I believe that Framework Creative Services can help you do that even better.

Learn more about how Framework can help your organization.

Services

MISSION:

Framework Creative Services equips small businesses and nonprofits to effectively define, design, and market their brand so they can make an impact through their services.

VALUES:

PEOPLE

I believe that all people have value, and that relationships are the most important thing in life. Therefore, I will treat you with kindness, fairness, and respect. I want to take the time to listen to you, ask you questions, get to know you and what you stand for and how that impacts your organization and all it stands for.

PURPOSE

I believe we should live with purpose. Our actions and our words, whether spoken or written, should not just be empty but should be thoughtful, honest, and meaningful. In other words, say what you mean and mean what you say.

PASSION

I believe that everyone has a passion they’re called to pursue. Small business owners and nonprofit leaders are very passionate people. You know what you want to be doing and who you want to be helping, and you’re willing to take risks in order to do it. I believe that effective design and marketing of your brand can help you do that even better, so I want to partner with you to enable you to focus on what you’re passionate about. I believe it’s a beautiful partnership when I can do what I’m passionate about in order to free you up to do what you’re passionate about.

Learn More About Lindsey

BRAND GOALS:

I create designs and content that are

Professional

Engaging

Functional

See Past Work