Christiansburg, VA logo design – Off the Wall Frame Gallery is a local custom frame shop in Christiansburg, VA. After a little over a year in business, the owner decided it was time to have a logo created that represented her services and style. She reached out to Framework Creative for a logo design. 

I set to work designing the primary and alternate logos based on her target clients, as well as key words from her branding questionnaire, including classic, fun, modern, and approachable. I created two concepts, and after presenting to her, we moved forward with revising the one she felt best represented her business. It uses an elegant condensed sans serif font and features three overlapping frames as a the main logo emblem. The word “the” is flipped sideways to communicate “fun” in this otherwise classic and sophisticated design. The brand color palette features neutrals with a pop of cranberry red. I also created several alternate logos for use in settings of various sizes, as well as a submark with a tagline that she often uses with her business.