Every business and organization has a story to tell. The story is who you are, what you do, where you do it, who you do it for. And most importantly, the why. What makes you different? How are you making an impact? How do you stand out?

How good of a job are you doing at telling your organization’s story to your customers, clients, or donors? Is your messaging clear and consistent? Are you conveying your story in a way that moves people to action? That makes them buy your products or services, visit your place of business, or write a check to your nonprofit? If not, how can we fix that?

That’s where I come in.

We’ll meet (in person if we’re close enough geographically and if not, we’ll meet by video chat), and I’ll go full-fledged investigative journalist mode on you. I’ll ask you the questions that get to the heart of your brand. Things like a mission statement or what sets you apart may not seem all that important, but they truly are the framework that should drive everything you do in your business or nonprofit. Together, we’ll define your brand and figure out the best ways to move forward with it – through messaging, design, and marketing.

Most of my design and marketing packages include this “define meeting” in varying depths, because in order to design effectively for you and your audience, I have to get to know and understand your organization! So this is the first step if you want to work with me to design or redesign your logo or website or get help with marketing strategies. I love working with organizations to get to the heart of why they do what they do and thinking through how to most effectively communicate that to their target clients.